Sage Beauty Club

•

CLIENT

The Sage brand is a beauty club that offers its own line of cosmetics, aimed at positively influencing the perception of natural beauty and fostering deep connections between humans and nature.

ASSIGNMENT

The task is to create a brand identity system and STM packaging for the debut cosmetics series "Gentle Care Beyond Glamour," as well as to develop the concept of an advertising campaign. The brand style should reflect a commitment to natural motifs through the language of contemporary design, as well as the aesthetics of minimalism characteristic of professional medical cosmetics.

SOLUTION

All aspects of the brand identity system for Sage Beauty Club were fully realized in the 'Gentle Care Beyond Glamour' series, which epitomized the recognizable design of Sage. The minimalist layout is enhanced by the rhythm of the repeating logo and brand symbol. The inspiration for the celestial motif gradients was drawn from the style of Jeti Aspan (translated as 'seventh heaven'), the founder of the Sage brand.

Release: 2021

—

Client: Jeti Aspan

Project: Sage Beauty Club

Creative Director: Eugene Wysota

Sage Logo Design: Lesha Limonov
Jeti Aspan Logo Design: Helen Trophimova

Mockup Production: Bendito, Maison, Creatsy, Republic, Orbyt, Copal, Beyond Forms, Directory, Hazard, Format
Stock Photo and Video Production: Jacob Wackerhausen, Cottonbro Studio

WDB© W Design Bureau, Instagram, LinkedIn
Thanks for watching